Partner Demographics Report

Overview

The Partner Demographics Report provides insights into the composition of your partner database. Analyze gender distribution, marital status, Rhema affiliation, and geographic spread to better understand your partner community and plan targeted outreach.

What Data Is Shown

This report displays five key demographic dimensions:

Gender Distribution

Visualization: Pie Chart

Shows the percentage breakdown of partners by gender:

• Male
• Female
• Other/Prefer not to say

Use Case: Plan gender-specific events or communication strategies.

Marital Status Breakdown

Visualization: Donut Chart

Displays the distribution of marital status:

• Single
• Married
• Divorced
• Widowed
• Other

Use Case: Tailor family-oriented programs or singles ministry outreach.

Rhema Status Distribution

Visualization: Bar Chart

Categorizes partners by their Rhema affiliation:

• Rhema Students - Currently enrolled
• Rhema Alumni - Graduated students
• Others - Non-Rhema affiliated partners

Use Case: Identify alumni engagement opportunities or student support programs.

Geographic Distribution (Top Cities/States)

Visualization: Horizontal Bar Chart

Ranks the top 10 cities or states with the most partners.

Use Case: Plan regional events, establish new campuses, or allocate resources by location.

Geographic Hierarchy

Visualization: Treemap (if implemented)

Shows hierarchical view: Country → State → City with proportional sizes based on partner count.

Use Case: Visual representation of geographic concentration.

How to Use Filters

Date Range Selection

Filter partners by when they joined:

• Today - Partners added today
• Last 7 Days - Recent additions
• Last 30 Days - This month's growth
• This Month - Current month
• This Quarter - Current quarter
• This Year - Year-to-date additions
• Custom Range - Select specific start and end dates

Campus Filter

Select one or more campuses to view demographics for:

• Specific campus analysis
• Multi-campus comparison
• All campuses combined

Status Filter

Include or exclude partners by status:

• Active only (default)
• Include inactive
• Include suspended
• Include pending

Understanding the Charts

Reading the Pie Chart (Gender)

• Hover over segments to see exact counts and percentages
• Color coding distinguishes each category
• Percentages show proportion of total

Example: "Male: 450 (55%)" means 450 male partners out of 818 total (55%).

Reading the Donut Chart (Marital Status)

• Center displays total partner count
• Segments sized proportionally to each status
• Tooltips show detailed breakdowns

Example: Center shows "818 Partners", hovering on "Married" shows "320 (39%)".

Reading the Bar Chart (Rhema Status)

• Vertical bars represent each category
• Height indicates partner count
• Labels show exact numbers

Example: "Rhema Students: 250, Alumni: 400, Others: 168"

Reading the Horizontal Bar Chart (Top Locations)

• Bars ranked from highest to lowest
• Length indicates partner count
• Labels show city/state name and count

Example: "Lagos: 250 partners" is the longest bar at the top.

Common Use Cases

Planning Regional Outreach

1. Open Partner Demographics Report
2. Scroll to "Top Cities/States" chart
3. Identify top 3 locations
4. Click on a location to view partner list (if interactive)
5. Export list to Excel for outreach planning

Alumni Engagement Campaign

1. Open Partner Demographics Report
2. Review "Rhema Status Distribution" chart
3. Note percentage of alumni
4. Filter by "Rhema Alumni" status
5. Export list for targeted alumni events

Understanding Partner Base Composition

1. Review all demographic charts
2. Note dominant categories (e.g., 60% married, 70% alumni)
3. Compare to organizational goals
4. Identify underrepresented segments
5. Plan targeted acquisition campaigns

Tracking Demographic Changes

1. Select "This Year" date range
2. Note current demographics
3. Change to "Last Year" date range
4. Compare changes in distribution
5. Identify trends (e.g., increasing student enrollment)

Export Options

PDF Export

Best For: Presentations, board meetings, printed reports

Includes:

• All charts with current filters applied
• Summary statistics
• Professional formatting

How To: Click "Export" → Select "PDF" → Download

Excel Export

Best For: Deeper analysis, pivot tables, custom charts

Includes:

• Raw demographic data
• Chart data tables
• Filter parameters used

How To: Click "Export" → Select "Excel" → Download

CSV Export

Best For: Importing to other tools, database uploads

Includes:

• Partner records with demographic fields
• One row per partner

How To: Click "Export" → Select "CSV" → Download

Best Practices

Regular Reviews

Quarterly: Review demographic trends to identify shifts in partner composition.

After Major Events: Check demographic changes following large recruitment events or campaigns.

Annually: Conduct comprehensive demographic analysis for strategic planning.

Data-Driven Decisions

1. Identify Gaps: Look for underrepresented demographics
2. Set Goals: Establish diversity and inclusion targets
3. Measure Progress: Track changes quarter-over-quarter
4. Adjust Strategy: Refine outreach based on demographic insights

Combining with Other Reports

• Partner Status Report: Compare active vs inactive demographics
• Sourcing Analysis: Identify which sources bring diverse partners
• Campus Performance: Analyze demographic differences by campus
• Donation Summary: Correlate demographics with giving patterns

Accurate Data Entry

Tips:

• Encourage partners to complete profile information
• Run data quality reports to find missing demographic fields
• Update records during regular partner communication

Troubleshooting

Charts Show No Data

Possible Causes:

• No partners match current filters
• Selected date range is too narrow
• Selected campus has no partners

Solutions:

1. Remove all filters and try again
2. Expand date range to "All Time"
3. Check if partners exist in selected campus

Unexpected Demographics

Possible Causes:

• Data entry errors
• Outdated records
• Missing information

Solutions:

1. Export data to Excel for manual review
2. Check specific partner records for accuracy
3. Run data quality report to identify incomplete profiles

Export Takes Too Long

Possible Causes:

• Large dataset (thousands of partners)
• Complex filters applied

Solutions:

1. Use CSV export instead of Excel for large datasets
2. Apply filters to reduce dataset size
3. Export by campus instead of all at once

Related Reports

• Partner Status - Analyze active, inactive, and suspended partners
• Partner Engagement - Review engagement levels across demographics
• Sourcing Analysis - See which sources bring specific demographics
• Campus Performance - Compare demographics across campuses

Next Steps

1. Review Current Demographics: Open the report and review all charts
2. Identify Patterns: Note dominant categories and underrepresented groups
3. Set Benchmarks: Establish demographic goals for your organization
4. Plan Outreach: Design targeted campaigns to reach specific demographics
5. Monitor Changes: Schedule quarterly reviews to track demographic shifts