Donations by Purpose
View donations grouped and aggregated by their designated purpose or project
Overview
The Donations by Purpose page organizes contributions based on how donors designated their gifts. This aggregated view shows total giving for each purpose/project, helping you track fundraising goals, monitor designated vs. unrestricted giving, and report on campaign success.
Accessing Donations by Purpose
- Navigate to Donations in the main menu
- Click on Donations by Purpose
- View donations grouped by their purpose designation
What You'll See
Purpose Summary Table
The table displays aggregated data for each purpose:
- Purpose: Designation or project name
- Total Amount: Cumulative donations for this purpose
- Count: Number of donations designated to this purpose
- Average Amount: Average donation size for this purpose
- Last Donation Date: Most recent contribution to this purpose
- Top Donor: Partner who gave the most to this purpose
- Top Donor Amount: Amount from top donor
Understanding Purposes
Donations can be designated for various purposes:
Unrestricted/General Fund
- No specific designation
- Can be used where most needed
- Operational flexibility
- Ministry discretion
Restricted/Designated
- Specific project or purpose
- Must honor donor intent
- Examples:
- Building fund
- Scholarship fund
- Missions support
- Special projects
- Emergency relief
- Ministry programs (youth, children's, etc.)
Key Features
Search and Filter
Find specific purposes:
- Search: Purpose name or keywords
- Filter by Total Amount: Min/max range
- Filter by Count: Purposes with X+ donations
- Filter by Date Range: Contributions within period
- Sort by Amount: Highest to lowest funding
- Sort by Count: Most to least donations
- Sort Alphabetically: By purpose name
Purpose Analytics
For each purpose, view:
- Total amount raised
- Number of contributors
- Average gift size
- Most recent donation
- Top donor and their contribution
- Giving trend over time
Common Tasks
Tracking Campaign Progress
For fundraising campaigns:
- Find the campaign purpose in the list
- Review total amount raised
- Compare to campaign goal (if tracked separately)
- Check number of donors who contributed
- Monitor top donors for special recognition
- Track when last donation received
Viewing Individual Donations for a Purpose
- Note the purpose name
- Navigate to All Donations
- Filter by Purpose field
- Review all donations designated to that purpose
- See donor names and amounts
Analyzing Purpose Performance
Compare different purposes:
- Sort by total amount
- Identify which purposes attract most support
- Note purposes with low funding
- Review donor count per purpose
- Assess average gift size
- Inform future fundraising strategy
Reporting to Stakeholders
When reporting on restricted funds:
- Filter by specific purpose or date range
- Export the purpose summary
- Show how designated funds were received
- Demonstrate donor intent is honored
- Provide transparency on fund usage
Purpose Categories Examples
Building/Capital Projects
- New building construction
- Facility renovations
- Property acquisition
- Equipment purchases
Scholarships & Education
- Student financial aid
- Tuition assistance
- Educational programs
- Training initiatives
Missions & Outreach
- Missionary support
- Evangelism projects
- Community outreach
- Church planting
Ministry Programs
- Youth ministry
- Children's ministry
- Women's ministry
- Men's ministry
Special Campaigns
- Annual fund
- Year-end appeal
- Crisis response
- Matching gift campaigns
Emergency/Crisis
- Disaster relief
- COVID-19 response
- Humanitarian aid
- Emergency assistance
Best Practices
Clear Purpose Names
- Use specific, descriptive names
- Avoid ambiguous designations
- Maintain consistent naming
- Consolidate similar purposes
Honor Donor Intent
- Track designated giving carefully
- Use funds as donors specified
- Don't redirect without permission
- Maintain accountability
Regular Reporting
- Report on purpose progress
- Show impact of designated gifts
- Celebrate milestones
- Demonstrate faithful stewardship
Purpose Lifecycle
- Create purposes for campaigns
- Track throughout campaign
- Close when goal reached
- Archive completed purposes
- Redirect similar future gifts appropriately
Donor Communication
Purpose-Specific Updates
Send targeted updates to donors:
- Identify purpose (e.g., "Building Fund")
- Navigate to All Donations, filter by purpose
- Export list of donors for that purpose
- Send update on:
- Progress toward goal
- How funds are being used
- Impact achieved
- Thank them for specific support
Campaign Success Stories
After reaching a goal:
- Review purpose summary
- Note total raised and donor count
- Thank top donors personally
- Send success update to all contributors
- Share how funds will be/were used
- Celebrate achievement together
Financial Accountability
Restricted Fund Tracking
For designated purposes:
- Track separately from unrestricted funds
- Report usage to donors
- Maintain proper accounting
- Audit trail for compliance
- Honor all restrictions
Purpose Reconciliation
Regularly verify:
- Donations designated correctly
- Purpose totals match accounting
- Restricted funds used appropriately
- Donor intent documented
- Proper receipting for tax purposes
Analyzing Giving Trends
Popular Purposes
Identify which purposes resonate:
- Sort by donation count
- See which attract most donors
- Note purposes with broad support
- Use insights for future campaigns
High-Value Purposes
Find purposes attracting major gifts:
- Sort by total amount
- Review top donor contributions
- Identify purposes with large gifts
- Engage major donors personally
Underperforming Purposes
Identify purposes needing attention:
- Sort by amount (lowest first)
- Review purposes with low support
- Assess if purpose is compelling
- Consider re-framing or promotion
- Evaluate if purpose still relevant
Exporting and Reporting
Download purpose data:
- Apply desired filters
- Click Export button
- Choose format (Excel, CSV, PDF)
- Use for:
- Board reports
- Donor updates
- Budget planning
- Annual reports
- Audit documentation
Common Use Cases
Annual Fundraising Report
- Filter by fiscal year
- Export all purposes
- Show total raised per purpose
- Include in annual report
- Demonstrate accountability
Campaign Stewardship
- Filter specific campaign purpose
- Review total and donor count
- Generate donor list
- Send progress update
- Thank contributors
Budget Planning
- Review historical giving by purpose
- Identify reliable revenue sources
- Note one-time vs. ongoing support
- Project future designated giving
- Plan ministry activities accordingly
Donor Cultivation
- Identify purposes donors care about
- Match donor interests to purposes
- Personalize solicitation
- Share purpose-specific impact
- Deepen engagement
Purpose Management Tips
Avoid Too Many Purposes
- Don't create excessive designations
- Consolidate related purposes
- Use broader categories when possible
- Simplify donor choices
Communicate Clearly
- Explain what each purpose supports
- Show impact of designated giving
- Share success stories
- Report regularly on progress
Plan Purpose Lifecycle
- Create for specific campaigns
- Set goals and timelines
- Track progress publicly
- Close when completed
- Celebrate success
Handle Completion
- When purpose fully funded, communicate
- Thank all donors who contributed
- Share final outcome
- Redirect similar future gifts
- Archive the purpose record
Related Pages
- All Donations - View individual donations by purpose
- Donations by Partner - Compare donor vs. purpose views
- Pending Donations - Track pledged designated gifts
- Unacknowledged Donations - Thank purpose-specific donors
Key Metrics
Monitor these purpose-related metrics:
- Designated vs. Unrestricted Ratio: Balance of restricted/unrestricted funds
- Average Donors per Purpose: Engagement breadth
- Purpose Completion Rate: Campaigns reaching goals
- Donor Retention by Purpose: Repeat giving to same purpose
- Average Gift by Purpose: Capacity indicators
Compliance Considerations
IRS Requirements
- Track restricted gifts accurately
- Maintain documentation
- Honor donor restrictions
- Proper accounting separation
- Annual reporting
Stewardship Accountability
- Use funds as designated
- Report on fund usage
- Transparent communication
- Donor trust
Need Help?
If you need assistance:
- Contact your finance team about purpose accounting
- Ask development team about campaign tracking
- Refer to gift acceptance policies for restriction guidelines
- Consult leadership about purpose creation and management